» What is your website doing for you...
As a business owner you realise your website brought you little or no business over the last few years and is a website worth the expense? It can be worthwhile, but how much time and effort, not forgetting budget, are you going to apply to this website project?

The problem for those considering a website is they don't ask developers enough questions:
  • What is the performance figures like for this 'nice looking' website?
  • Did it change that company's bottom line, and if so when did they see return on investment?
  • During the website build do you know what design guidelines you should be aware of, so you can ensure the website developer gives you a fully compliant site?
  • Does the delivered site match the detailed 'documented brief' before you hand over that final payment for job done?
There are many other issues for businesses to consider, before engaging the services of a website company. To many web designers are concerned with selling web design rather than taking time to build effective websites, whereby they can put hand on heart and be proud to tell you how much money the site is making for your.
"This deficiency stems from the fact that very few web designers are marketing people. Small business people do not have big advertising budgets, so they are easily attracted to the low rates of average web designers."
To set up a good online marketing by setting priorities and effectively using your resources to accomplish goals and benefit from hiring a website design company that understand marketing.